Hi, I’m elizabeth

I help early-stage startups in material industries go from technical breakthrough to market traction.

My work spans the full commercialization arc, from go-to-market strategy and positioning to the brand narratives and visual systems that make complex innovation legible to customers, partners, and investors. I've launched startups, shaped deep-tech brand strategies, and built the frameworks founders need when the gap between scientific credibility and market clarity feels impossibly wide.

My background bridges climate tech, materials science, design, and institutional storytelling, which means I understand both the technical depth of what you're building and the human work of making people trust, understand, and want it. I help founders move from invention to impact.